How To Be A Successful Entrepreneur

Do you have the desire to be a successful entrepreneur? Desire is where it all starts, however, desire alone does not create success. To build a successful foundation to be self-employed, there are some specific qualities that are necessary....

-It is important to have a strong FOCUS

Know what you want to achieve, and then get laser focused...don't get sidetracked. There are so many people that believe they have to do several businesses to create the level of success that they desire. Unfortunately they get so busy putting their efforts and energy into several things at once, that they don't do anything well. They lose their focus.

Learn to focus on one business with total commitment and focus and don't take your eye off what you are working towards.

-Be Persistent & Take Action

This is a success quality that really applies to any area of life that is important to you. Whether you want to become great at golf or you want to build a successful business, you must persistently keep taking the right actions towards your goal. You will never have success at golf, at the gym in your fitness routine, or in business, unless you keep taking that correct, persistent action towards your goals. If you hit a challenge that is too big, regroup, get advice, whatever it takes to find a way around it, and don't give up.

-Be An Expert In Your Business

This is one of the most basic success principles for any entrepreneur! Whatever business you have - KNOW it inside and out. If you own a restaurant, know what each entree tastes like, know your different wine selections ..... we were in a restaurant in Florida this past Jan/Feb....and the owner, Ricardo, was very personable, he knew every wine, every dish and went to each table talking with the customers, he even got out on the dance floor and danced with us....we loved the energy, the expertise, the positive vibration of the place so much, that we went back several times a week during our stay there. Ricardo is an expert at creating the "feel" and the "trust" that people are looking for...he personally knew what went into every dish, he personally knew what each wine tasted like, he took the time to personally know and great each customer and make them feel welcome.

There are many different types of businesses....continue to educate yourself about your business....mastermind with other business owners, go to seminars on your industry, read books...be committed to learning as much as you can.

If you are in a product driven business, immerse yourself in the product you are selling, know it inside and out, be a product of the product. People appreciate experts and will reward you by being a loyal and long time customer....when people like you, your product, your service and your business, you will find it is easy to hit your goals and become the successful entrepreneur you want to be.

In Your Service,

Debbie Ruston
1-519-342-4050 or 1-800-576-2917

Does Retirement Only Come at 65?

Why is it people believe they have to work until they are 65 before they can enter retirement? Why is it people have bought into this idea and wait sixty five years before they get out and live and do what they really want to do? Why do people think they can't retire young? Why do people think that you have to be a "wage slave" your whole life?

-people have been conditioned to think that you must wait until 65, because that is the "retirement age"
-people have been conditioned to think that you must work hard your whole life, and then when you have saved enough money then you can retire
-people have been conditioned to think that they have to do what most people in society do...after all if "everyone else" works until 65, then "who am I to think I could retire any younger?"
-we have been taught this growing up by every so called "person of experience" (family, teachers, etc)

What if you could break the mold? What if you could retire from being a "wage slave" in your 30's, 40's or 50's? There are lot's of alternatives to creating wealth in your life so that you don't have to be one of those individuals that "buy into" this concept of waiting your whole life to retire and then start living your life!

Ask yourself a simple question "Why Am I working?" Get clear on WHY you are working....Ask your closest 5 friends this question - you will be shocked at their answers.....it has become so robotic, that most people haven't even entertained the thought of why they work where they do.

-to pay the bills?
-to live the lifestyle you want?
-to make your family life better?
-everyone else does?
-what else would I do, no other known options....

So many people are working a job they hate, not earning the amount of money they want and spending more and more time away from the people they love. If you really get authentic with yourself and ask yourself what is it you really want from life, I would bet it is not going to work.

Most people work to make their family life better, spend more time with those people they love, to save for retirement so they can be financially free in their later years.....what about now? Are you one of those individuals that are working so hard to create the lifestyle, to make your family life better.....that you have lost touch with living your life now? So many people are caught up in this way of thinking that they totally miss the best years of their lives, miss their children growing up, and then wonder what happened to those years. Unfortunately most people are so busy building someone else's dream, that they never live their own.

Start challenging your present thinking! Start asking yourself better questions - Why would people spend the first 40-50 years of their adult life trading their precious time for money, building someone's dream, so they can make it "safely" to the magic age of 65 when they are told they can retire and then start enjoying life? Wow, doesn't that seem wrong? What are we here for? To miss the best years of our lives working at jobs we don't even like?

Start looking outside of your current circumstances....if you are still a wage slave, start opening your mind to other alternatives...realize you can retire at any age you want.....there are lots of solutions out there that will allow you to work less, set your own hours, increase your income and spend more time with the people you love.

In Your Service

Debbie Ruston
1-519-342-4050 or 1-800-576-2917

Canada Day & 4th Of July

Canada Day was yesterday and this weekend is the 4th of July in the US. As I was driving home from my workout at the gym, I noticed from a distance, some young guys (19-20) walking along the sidewalk with big Canadian flags, cheering and waving to cars passing by. I immediately started to observe the reaction of people in the cars that they were attempting to get the attention of.....NONE of these drivers acknowledged, waved, honked their horns or did anything to join in the common thread we all have in common...being Canadian!

When I got closer to these young fellows, I rolled down my windows, honked my horn over and over, waved, cheered out the window and gave them some recognition for being enthusiastic about our country. It was a GREAT moment....they loved it, I loved it, and for a brief moment I had a patriotic connection with some young men that were actually strangers to me.

I couldn't help but wonder why the people in other vehicles didn't respond at all....this was a day that is a national holiday, people are off work, there are parades, fireworks, parties, celebrations.....but these individuals were inside their cars in their own worlds. After thinking about it for a moment it became another clear example to me that people in society are so regimented, so "inside the box", so "follow the masses", that when a simple opportunity to do something "different" comes up, most won't jump in and have a new experience that might just break them from the rut they are living in.

Wow, yet another time that I am SO grateful that I have learned to think for myself, to jump in and experience new things, to follow my heart instead of analyzing everything in my head, and to take advantage of every moment.

Did this change the world? No, but for a brief moment it added value to my world, to these young men's world and if more of us learned to follow our hearts like this more frequently and share our enthusiasm for something we believe in, it would certainly make the whole world a better place! So, whoever you were fellows...thanks for being a wonderful part of my world yesterday....Happy Canada Day and to our friends in the US....ENJOY your 4th of July!

In Your Service

Debbie Ruston
1-800-576-2917 or 1-519-342-4050