Does Tenacity Play a Role In Being A Successful Entrepreneur?

One of the most important qualities anyone can master in life is tenacity! It does not just apply to being a successful entrepreneur. This quality is something that serves us in every aspect of life.

Time and time again, I have pulled this quality from my "entrepreneurs toolbox" to assist me in getting the type of result I am looking for. This does not just apply to business.

This is one of the basic principles of success that a lot of people miss. Society is conditioned to "give it a try" and buy into the excuse "at least you tried your best", when something does not work out. Giving "per mission" that it is ok to give up, as long as you "tried". This is one reason so many people live a life of mediocrity, never living into the potential they have, and just going through life, "accepting" whatever life/bosses/friends/family/government/media/circumstance throws at them. This is why people "settle".

It amazes me how often I see people "give up" on something they say they wanted. This applies to every aspect of life - fitness goals, personal goals, business goals, etc. Someone joins the gym in Jan., saying they are determined to get in shape. By Feb., they are not going to the gym any more - it's too hard, they are too busy, the classes don't work out for them. Excuses!

Then there are the excuses people make for not reaching their business or personal goals. They all boil down to the same thing - society is so conditioned to give up at the first sign of challenge. And because this has been part of the social conditioning for most of our lives, it seems to be accepted because "everyone" else they know believes this to be true as well. This should be a red flag - if everyone you know believes it is ok to give up on something you say you wanted - you are not networking or associating with the right people if you want to take your life to a different level.

Here are a couple of personal examples:

A year ago my daughter graduated as a web designed/graphic designer. She applied for some jobs in her field. There was one job that she particularly wanted - working for a very large, reputable, successful company. She went for the interview - was told they would get back to her. After about a week or so, she hadn't heard anything - she called me and asked what I thought and I advised her to call them to see if they had made a decision. They were very surprised that she called and that she was indeed still interested! She got the job and 1 year later is absolutely loving her work. It was her tenacity that got her the job. Her willingness to step outside of her comfort zone and make a call, and not wait for it to fall into her lap.

Our son has recently started working in the auto industry as a salesman. He is working for one of the most professional and successful dealerships in our area. One of the things in his personal life he is committed to is physical fitness - he goes to the gym 6 days/wk and is totally committed to his physical health/development. He typically goes to the gym after work. There have been some days that his schedule was changed at the last minute. He did not miss a beat. He simply re-arranged his plan, went to the gym on his break, and went back to work to finish his shift. He is tenacious in his commitment to himself. He will not let anything sidetrack him from his business goals or his personal goals outside of his work.

The other day I had one of those little business challenges that stop many individuals. I required some assistance with some technical issues, that was stopping me from conducting my business, and was dealing with a customer service rep. This rep would not assist me in getting the result I required to conduct my business. "It was out of her control" I asked to speak to her supervisor for assistance - I was informed her supervisor could not assist me either. Now to some people, this would be a stopping point. They would throw up their hands in frustration and give up. Their business would either be put on hold or they would simply give up and pack it in. I simply ended the conversation with this rep, called back into customer service, got a different rep who totally and happily solved my technical issue. I could have been frustrated, I could have given up, I could have used this as an excuse on why I couldn't run my business or have success that day. That is the way most of society handles these type of things. But like any successful entrepreneur I have tenacity - I do not let roadblocks get in my way! There is always a way around things. You must be solution oriented. You must not buy into excuses. You must be committed to yourself and your goals and be willing to do whatever it takes, for as long as it takes.

Successful Entrepreneurs understand this success principle very well. However, this principle does not just apply to entrepreneurship - Tenacity is a success principle that every single individual can implement into their lives to start living the life they truly deserve and want to be living!

In Your Service,

Debbie Ruston
1-800-576-2917 or
1-519-342-4050