Business Lesson From Einstein

Albert Einstein is one of the most successful individuals in history. One of the easiest ways to duplicate success in our own lives, is to study successful people and determine the key ingredients to their success and then simply duplicate these strategies in our own lives.

Einstein is a great example of success and has many success principles we can learn from to duplicate success in life.

One of my favorite principles is "Insanity: doing the same thing over and over again and expecting different results"

Here is a basic example - Years ago I worked with a company that started to experience transition in business. Bottom line was the company needed to change with the need in the marketplace. They did not do that. They continued to resist change. The first 13 years I was with the company, I experienced a lot of success....the last 5 (during this time) my income dropped to 1/3 of what I had been accustomed to. I thought that if I just worked more hours and worked harder that I could compensate for it. So for 5 years I doubled the effort and time that I was putting in. Nothing changed. The reason nothing changed is that we were all doing the same things over and over again, and expecting different results. It wasn't about putting more time in and working harder. This is a pre-conditioned belief that has been ingrained in us growing up. What needed to happen was the company needed to address what wasn't working and be willing to make the changes necessary to facilitate the new marketplace. Because they were not willing to change, and kept doing everything the same as they had for the previous 20 years, 2 years after I left, the company went bankrupt.

After I left, and was able to look at that company through a different perspective, without the emotion tied to it. I was able to identify that we had indeed been living in insanity, doing the same things over and over and expecting different results. Change is necessary for growth in every aspect of life, both business and personal. If you are experiencing this type of insanity, take a look at what you have been doing over and over, and ask yourself - what needs to change in order for me to move forward towards the goals I have. This is where you must get authentic with yourself and be willing to step outside of your comfort zone and be willing to take on a new way of thinking and a new way of doing. Don't be afraid of change, in life and in business, this is indeed where growth happens and will lead to your success!

In your service

Debbie Ruston
1-800-576-2917 or
1-519-342-4050